Does your business really need a mailing list? Will people even read your emails? What would you share with them?
No matter what industry you are in or what product or service you sell, you know more about it than the average person and you can share that knowledge with them. People want to learn from you. If they are on your website or blog it is clear that they are already interested in what you are offering. They want to know more about it but they don't have the time to do the research themselves. Why not simply offer them the option to keep in touch with you by joining your mailing list? This doesn't have to cost you anything. You can set up and integrate a mailing list with your website at no cost using MailChimp. No matter what industry you are in or what product or service you sell, if used correctly the opportunities a mailing list will present for your business are priceless.
HERE are 4 reasons why your business needs a mailing list:
1. Email is the only interface that EVERYONE uses
With so many social media platforms available today, email may seem a little outdated but that is not the case. Email is still extremely effective and relevant. Think about it, every one of these social media platforms requires an email address to sign up and log in! People can go a few days or weeks without checking Facebook, Twitter or whichever social media platforms they use but they will always need to check their email. It is an extremely effective way to reach them directly when they are engaged and not distracted.
2. Allows you to nurture relationships with potential customers
What about those people that visit your website but aren't yet ready to purchase your product or service? Is that it? Will they just leave and never come back? What if you offered them an incentive to join your mailing list? You know they are already somewhat interested in your industry and are most likely seeking more information. Offer them the option to keep in contact and you can nurture the relationship over time. Email them useful information on your industry, show them how your product or service can help solve some of their challenges. Keep them updated on upcoming events that may interest them or even send them a special offer for their birthday. Who do you think they will go to the next time they have a problem that your product or service could solve?
3. Keeps your business top of mind with current customers
Your customers chose your business for a reason. You gained their trust, their time and their money. You put the effort into winning their business so why stop there? Imagine how much more income you would generate if every customer returned again and again. Why not invest time into growing the relationship with your current customers? Email is a simple, easy and FREE way to grow this relationship over time, keeping your business top of mind. When someone purchases your product online, why not simply give them the option to join your mailing list as well? This can be integrated at no cost to your business.
4. Builds credibility and trust with your customers
People like to purchase from businesses that they have a personal connection with and that they feel they can trust. Email gives you the ability to build credibility and trust with your readers by sharing helpful information, tips and advice. If used correctly, your readers will feel like you are writing to them directly. They will be grateful for your help and in return may become loyal customers over time.
So now do you see the importance of building a mailing list? And a mailing list can be created at no cost to your business using MailChimp or other email marketing providers. Yes, it will require an investment of your time, but the benefits and long term rewards are priceless. So what do you have to lose?
Once you have your mailing list set up you can read this article to learn how to write emails that your mailing list actually look forward to reading.