If you really want to boost interest in your services write blogs that people will want to share.
The blogs should have high scannability. By that I mean you should write in a format that someone with only 10 SECONDS of spare time can get a good idea of what your blog is about.
Here are a few ways you can do this:
A headline that clearly defines a problem that your readers may have
1. Use of numbering (see what I did here?)
⦁ Bullet points
One sentence paragraphs
All of these will help prevent your blog from looking like a boring essay.
Include actionable advice/tips that show you know what you’re talking about.
Promote the blog posts to your target market on social media. Re-target anyone who has clicked on your blog post with more interesting and helpful blog posts.
Make it easy and enticing for them to contact you by including a free offering in the sidebar of your blog page. One example could be a free consultation or assessment.
When potential customers contact you, prove your value by over-delivering on your free offering.
Often they will not have the time to learn how to do it themselves so they are more inclined to hire someone who has proven their knowledge in the field (that's you).
This is a cheap and effective way to promote your services.
So what are you waiting for? Get that knowledge of yours into writing and start building your client base today!