I read all the articles and tips from the major gurus, made summaries of famous self-help and business/startup books and was getting smarter by the day. I had a fantastic idea for a business and was now armed with all the tools to succeed as taught by the "experts".
My partner and I researched the market, validated the product, put together a business plan, found a developer, borrowed the money, built the platform, paid the developer, registered the business, started advertising and gained some traction.
There was basically no chance of failure.
Good on me, I took action and leapt into the unknown.
Or at least that's the story I had convinced myself of.
Sounds great, right?
WHAT IS MISSING FROM THIS CHAIN OF EVENTS?
What could have taken 2 weeks (not including the development process) ended up being 18 months. This is the evil of Entrepreneurial Procrastination. No deadlines to work to, no one pushing you to write the copy for the latest ad campaign, no classroom or office to keep you focused.
No external pressure or motivation whatsoever.
No one there to grade you or pay you for setting up your business.
You can't see the carrot dangling in front of you. You don't know how big or how sweet it is.
The Panic Monster is still in hibernation and there's no good reason for it to wake up.
YOU'RE ON YOUR OWN.
The recipe is 1 part action, 9 parts inaction. And that's on a good day.
Needless to say, the business fell by the wayside and eventually fizzled out like a box of cheap fireworks. Suddenly it all makes sense when we hear things like "90% of businesses fail in the first year" or whatever the latest, most accurate statistic is.
The reality of the situation is the business didn't fail.
This was a failure, my failure. I was determined to take a step back, look at the events objectively, figure out what went wrong and vow to get back on the horse and never make the same mistakes again.
Procrastination is at the very heart of this failure. It's like a shot of steroids that took what should have been a successful business, (or at the very least, a business that failed quickly) and turned it into a waste of intellectual and financial resources (and ultimately just a waste of 18 months of my 20's).
From there it was clear.
There were two options: Either change lifelong habits, or continue failing.
The bar had been raised and the corporate world I had been so comfortable in was no longer part of my plans.
The one thing standing in my way? Yep … Entrepreneurial Procrastination.
Simply wanting to change was not enough, this problem needed to be tackled head on.
So I did something about it (after a little more procrastinating)…..
I spent months testing different practical ways to change the bad habits and came up with a few beauties that really helped.
The first of these is COMPETITION.
Click here to read the next post: Procrastination Tip #1 – Add Competition