We've all read our fair share of blogs, but how many of these blog posts do we actually remember?
How many leave a big enough impression that we want to share them or subscribe for more?
How many of them are actually effective?
I'm going to assume this isn't the first blog post you've ever read so think back to all the blog posts you've read. Are there any that instantly come to mind? What makes you recall them specifically? What made them so special?
I've spent a great deal of time researching this topic and the good news is that there is nothing that these blogs have that yours can't!
Almost all blog posts that are considered 'effective' have THE SAME KEY ELEMENTS IN COMMON. And you would be surprised, some of these are extremely easy to implement.
What does this mean for you?
Include these key elements in your blog posts and you can expect better results!
So what are they?
THE 5 KEY ELEMENTS OF EFFECTIVE BLOG POSTS:
1. THEY teach THE reader something new
Don't just set out to write about your day or something that you found interesting. Set out to teach your readers something new.
Think about the blog posts that have really stuck out to you. In my experience they are all posts in which I have learnt something new.
People love to feel smarter! And they especially love to sound smarter in front of their friends. Sharing something from what they have read online is a great way for them to do that.
So by teaching your readers something new, not only are they more likely to remember it but they are also more likely to talk about it with a friend.
2. THEY Focus on one topic per blog post
Don't over-complicate things. The best blog posts focus on one topic and have a clear and consistent message. Trying to include too many topics in the one post will only leave your readers confused.
Instead, pick a topic and make it clear from the get-go. Then spend the rest of your post providing more insight on the topic. But never go off topic.
Read over your post once it's complete and question every sentence, "Is this inline with my topic?" and "Does it help prove the point I am trying to make?".
3. THEY Use a problem/solution structure
Good bloggers are able to form a common ground with their readers and relate to the problems and challenges they may be experiencing. They don't have to meet their readers in person to build a trusting and loyal relationship, they are able to do it through their words, leaving their readers feeling understood.
One of the best ways to do this is by using a problem/solution structure for your posts. What do you have in common with your readers? What challenges or problems have you encountered that they are also likely to encounter? Focus on solving these problems for them and use a problem/solution structure to do so.
By beginning your posts with the problem you are able to establish a common ground and sympathize with your readers. This will not only help you grab their attention but also help in forming a relationship. Then by offering solutions, you provide your readers with value, establishing yourself as a go-to source of information and setting up the groundwork for a loyal readership.
For example, most of our readers are either entrepreneurs or aspiring entrepreneurs looking to grow a business online. As we've worked with many business owners before, helping them set up and grow their business online (whilst also growing our own business online), we have encountered and overcome many challenges. In our blog posts, we aim to provide solutions to these challenges that we know our readers are also likely to encounter.
4. THEY Use headlines
Not everyone has the time to read your posts from start-to-finish and that's okay. Good bloggers don't alienate readers who are in a rush, they help them out a little by using headlines. This opens your post up for scanability. People in a rush can now scan your post and get a good idea of what it's all about. They may even come back later to read it all.
Other effective ways to do this include using numbers or bullet points, bolding text, having short paragraphs and including visuals.
5. THEY INCLUDE A CALL-TO-ACTION
Think about what you are hoping to achieve from your blog in the first place. For business owners, the end goal should be more business! However, if you are using a Sales Funnel you will be trying to entice other smaller actions from your readers that will eventually result in more business. You may want your readers to join your mailing list, download your free offering or read another blog post. Make sure that you include links within your posts that direct your readers to perform your desired outcome. Help them navigate your website to get to where you want them to be.
For example, all of our blog posts include internal links within the text as well as links in the header, footer and sidebar.
So there you have it. The 5 key elements of writing effective blog posts, that anyone can implement. Start including these elements in your posts and you can expect better results.
Are there any other elements that you've found helpful for your blog? Share them below.