So you've decided that you are going to start blogging (If you're not quite there, you might want to read this). You're feeling creative and positive as you turn on your laptop and make yourself a cup of coffee. You sit down to get started but then it hits you...
Does this sound familiar?
We've all been there. Even those who blog frequently hit this wall.
When it comes to blogging there's one important thing you need to remember, YOU ARE THE EXPERT! You know more about your business and industry than the average person. There is always something that you can share or teach others and there are always people that want to learn and listen to what you have to say. So what it really comes down to, is working out which topics to focus your efforts on.
Which topics do your potential customers want to learn more about? By focusing on these topics you will attract people to your website who are more likely to purchase your product or service.
So back to the big question, what should you be blogging about?
Today I'm going to share with you some simple techniques to help you work out what to blog about.
3 TECHNIQUES TO finding THE BEST TOPICS TO BLOG ABOUT (including 2 of the best free online tools):
1. ANSWER ANY FREQUENT QUESTIONS
If your business is already established, the first place you should start is answering any questions that you are frequently asked. Even if these seem like small or insignificant questions, they can be turned into many potential blog topics.
For example, a Yoga teacher may frequently be asked something like; 'I'm not very flexible, will I be able to do Yoga?' This one question could be turned into many blog topics such as:
- Why you don't need to be flexible to do yoga
- Why it's important to improve your flexibility
- 5 ways improving your flexibility helps you live a better life
- Looking to improve your flexibility? Try these 4 yoga poses
- The 5 misconceptions around yoga
Don't underestimate the beauty of simplicity. Often the simplest questions are the best ones to focus on.
2. Simply ask your current customers
This may seem obvious but it is often overlooked. If you already have customers, simply ask them what topics they want to learn more about. A good way to do this is by sending them an email. Tip: By using an email marketing provider such as MailChimp you can send a mass email out to your mailing list for free.
Let them know that you have their interests in mind and that you are looking to help them. Make this clear in the subject line so that you get their attention. An example subject line could be 'How can I help you?' or "If you could ask me one thing".
3. DO YOUR RESEARCH ONLINE
Okay, so you need to work out what topics your potential customers want to know more about but you don't yet have any current customers to ask or any frequent questions to answer. Or maybe you do but you've already answered all of these questions. Where to next?
Jump online and do your research!
You have some of the best tools available at your fingertips. Below are 2 of our favorite tools that we find helpful when deciding what to blog about next:
Quora is a question-and-answer platform. Anyone can go on and submit their questions or answers and users can collaborate by editing questions and suggesting edits to other users' answers.
Spend some time on Quora and explore questions relating to your industry. You can do this by typing words relating to your industry in the searchbar. Quora will show you all the popular topics relating to this keyword. Select the one most appropriate for you.
Click on the 'Answer' tab and explore the questions being asked.
If you notice some common themes or topics, these are blog topics to focus on!
You will notice that under the question Quora displays the number of answers provided for that question.
Look for questions that haven't yet been answered. Answering these may be your chance to drive additional traffic back to your website. You can then use your answers as a blog post on your website.
BuzzSumo is a search tool that lets you analyze what content performs best for your topic.
In BuzzSumo type your topic into the searchbar.
You can then filter your search by date, language and country to find trending articles.
Look for popular themes and topics relating to your industry. You now know that these topics are already getting a lot of attention. This means that people want to know more about them. If you have knowledge to share on these topics, go for it! Use this as inspiration to form your blogging topics.
By using these 3 techniques, you can concentrate your blogging efforts on topics that are important and relevant to your potential and current customers. The more readers you get to your blog, the more awareness this creates for your business and the more relevant and helpful your blog topics, the more likely your readers will become loyal customers.
For more techniques on using blog posts as part of your online marketing strategy, check out our post How to Create a Killer Online Sales Funnel That Brings in New Customers Automatically.